Watch the HAB Webinar featuring the World Avocado Organization (WAO)

There is another Avocado Organization out there that has a mission similar to HAB, and that is the World Avocado Organization or WAO. It is based out of Europe and focuses mainly on the European market, but also works in both the emerging Asian markets, and the very latest Avocado Market – in India!

In an effort for more U.S. based people to learn about the WAO and the work it is doing in trying to increase demand in these non-U.S. markets we decided to invite the Executive Director of the organization Tom Van Hees, along with his Marketing Director, Shelly Vorster to join us for a conversation on our August HAB Webinar detailing their go to market strategies in these markets, the pathway(s) they are taking, and the successes they have achieved over the past few years.

Join us on our webinars page to view this extremely interesting webinar, and the attempt to help grow demand for fresh Hass avocados in the second largest market in the world, the EU 27 + U.K.

Learn about the retailers they are engaging with in different countries across Europe. Learn about the influencers they are working with to gain access to European consumers to attract them to increase their consumption of our beloved Hass Avocados. Learn about their entry into India and meet WAO Ambassador Celebrity Chef Sanjeev Kapoor and his “School of Avocados” as an introduction into the world of Hass Avocados for Indian consumers.