MISSION VIEJO, Calif. (November 1, 2023) – Recognizing nearly all avocado purchasers (96%) are aware, engaged and concerned about environmental and social issues,1 the Hass Avocado Board (HAB) is advancing on telling the industry’s sustainability story. Beginning on November 1st, stakeholders are invited to access The Avocado Sustainability Commitment. Healthy Food, Healthy People, Healthy Planet webinar at HassAvocadoBoard.com/webinars for a timely update on consumer research conducted to date and how key findings are giving shape to the Avocado Sustainability Center, a newly launched resource with a vision to become the premier provider of sustainability research, data and information for the industry.
“Thanks to a decade of building a compelling value proposition based on avocado’s strong nutrition benefits, the industry starts from a position of strength as it embarks on addressing a complex issue like sustainability,” remarked John McGuigan, Director of Industry Affairs, Hass Avocado Board. “We have initiated the process of building our knowledge base, and identifying gaps that will inform further research, drive thought leadership and support continuous improvement of best practices for a stronger future for the global industry.”
The webinar discussion, available conveniently on-demand, reviews the important groundwork guiding the creation and evolving role of the Avocado Sustainability Center including insights on significant upsides and downsides facing the industry related to sustainability issues. McGuigan will cover why it is vital for the industry to stay informed and collaborative, unveiling strategic online resources at AvocadoSustainabilityCenter.com such as message points, a library of published research and the team leading the Avocado Sustainability Advisory. Members of the industry are invited to learn how the Avocado Sustainability Center will focus on building a central source of information that can empower stakeholders to better understand the challenges as well as opportunities to leave a lasting, positive impact on people and planet for generations to come.
This is the final installment of HAB’s 2023 webinar series. The full line-up of episodes from this year is easy to access and available on-demand to support members in making better business decisions and driving category growth more effectively. Subscribe to any of HAB’s monthly newsletters at HassAvocadoBoard.com/newsletter to receive an email update on the 2024 webinar schedule.
About The Hass Avocado Board
The Hass Avocado Board (HAB) exists to help make avocados America’s most popular fruit. HAB is the only avocado organization that equips the entire global industry for success by collecting, focusing, and distributing investments to maintain and expand demand for avocados in the United States. HAB provides the industry with consolidated supply and market data, conducts and compiles research on nutrition and sustainability, educates health professionals, and brings people together from all corners of the industry to collectively work toward growth that benefits everyone for now and generations to come. HAB also enables programs run by California and importer associations that benefit specific countries of origin.
1. Source: Hass Avocado Board, Sustainability Research, 2020-2021 In-depth Consumer Research on Sustainability and Avocados in the U.S. Market
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