Press Releases
Learn about the latest news from the Hass Avocado Board.
View Showing 61 – 72 of 113 press releases
Hass Avocado Board Names McGuigan Director of Industry Affairs
MISSION VIEJO, Calif. (July 18, 2017) – The Hass Avocado Board (HAB) whose vision is to be the catalyst for fresh avocados being the No. 1 […]
HASS AVOCADO BOARD SEEKS ADDED TALENT TO DRIVE 5-YEAR STRATEGIC PLAN
MISSION VIEJO, Calif. (March 1, 2017) – As it begins its ambitious five-year strategic plan aiming to make fresh avocados the number one consumed fruit in […]
FDA Approves Heart Health Claim for Fresh Hass Avocados
Mission Viejo, Calif. (December 19, 2016) – The U.S. Food and Drug Administration (FDA) has announced that fresh Hass avocados, as well as all other […]
Hass Avocado Board Launches Strategic Plan, Adopts New Vision
MISSION VIEJO, Calif. — September 20, 2016 — The Hass Avocado Board (HAB) is setting its sights on a new five-year strategic plan to fuel […]
Hass Avocado Board Elections Scheduled
Mission Viejo, Calif., March 1, 2016 – The Hass Avocado Board (HAB), which promotes the consumption of Hass Avocados in the United States, is scheduling […]
New Hass Avocado Board Study Reveals Shoppers Spend More when Avocados are in Basket
MISSION VIEJO, CA (September 22, 2015) – The avocado category is experiencing tremendous growth and is one of the top categories in fresh produce. In […]
“Taste” Messaging Most Compelling to Shoppers Purchasing Avocados
MISSION VIEJO, CA (May 20, 2015) – The Hass Avocado Board recently conducted a consumer insight study Engaging and Influencing Shoppers at Shelf, which tested […]
Hass Avocado Board’s Love One Today Campaign — Finalist for PRWeek Awards
IRVINE, Calif. – April 14, 2015 — Hass Avocado Board (HAB)’s Love One Today® campaign, led by FoodMinds with PadillaCRT and Sterling-Rice Group (SRG), was […]
New Hass Avocado Board Study Examines the Role of Retail Advertising
IRVINE, CA (March 18, 2015) – The Hass Avocado Board conducted an Advertising and Promotions Study to determine which types of retail promotional offers and […]
Hass Avocado Board Elections Scheduled
IRVINE, Calif., March 9, 2015 – The Hass Avocado Board (HAB), which promotes the consumption of Hass Avocados in the United States, is scheduling its […]
Hass Avocado Board Elections Scheduled
IRVINE, Calif., March 17, 2014 – The Hass Avocado Board (HAB), which promotes the consumption of Hass Avocados in the United States, is scheduling its […]
New Evidence Published in Nutrition Journal Reveals Insights Into the Effects of Adding Half an Avocado to Lunch
IRVINE, Calif. (January 8, 2014) – The Hass Avocado Board (HAB) today announced publication of a study that suggests adding one-half of a fresh avocado […]
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