HAB Sustainability Task Force
Early in the new year, the Hass Avocado Board added a Sustainability Task Force to its roster of standing and special committees. During the 5 year (2021-2025) strategic planning process in 2020 the Board of Directors changed the focus of our previous sustainability efforts to that of a more core value program that the Board, and the industry must embrace as we move into the future.
To that end, the overall strategy on sustainability for our sustainability priority is to “strengthen the Hass avocado industry by developing research and data to inform practices that will fulfill today’s needs without compromising those of future generations. We acknowledge that sustainability practices across the supply chain may vary either geographically, or culturally.”
As a part of our overall strategy, one of the five year working goals is to establish the Hass Avocado Sustainability Center, as the premier provider of research, data, and information for the avocado industry. This task force, filled with established business men and women from throughout our avocado supply chain will be tasked with these three objectives to meet our five year working goals:
- Define the structure of the Center, and that is the work that is currently being undertaken by the task force. After this first goal is met, and structure criteria is developed and approved by the Board, the group will then tackle the other two objectives, and they are
- Establish the membership of the Center, and
- Conduct a robust strategic planning process, to establish, Purpose, Vision, and Mission, and to create the long term strategic plan for this new and exciting venture.
We will keep the industry posted as this work progresses, but we are moving in a positive direction, and one the industry supports. In our industry survey in late 2020, 80% of industry stakeholders who responded said that sustainability is either important, or very important to the future of the industry. This means that growers and importers alike agree we need to find our story, and our future when it comes to sustainability in our industry. The future is bright, and our work on sustainability will continue to make sure the positive stories of our industry are shared with customers and consumers who are engaged with sustainability.
Other Happenings
Celebrating 5 Years of HAB Happenings
We were looking back over some of our earlier HAB Happenings posts, and we realized that we had just passed a milestone that we thought was worth celebrating!
Connecting with the U.S. Hispanic Market through Aguacates – Love One Today®
The U.S. Hispanic Market represents nearly 20% of the country’s population and has a purchasing power that is projected to exceed $2 trillion by 2025. Learn what Avocados – Love One Today® is doing to connect with this bicultural audience.
2024 Avocado Forum – Assessing The Future
Coming in October of 2024 the Hass Avocado Board (HAB) is going to be hosting an “Avocado Forum” entitled “Assessing the Future”.
Updates & Resources
